Privacy Policy
Nothing To Wear · Last updated 4 August 2026
Nothing To Wear is in private beta. This policy describes what the app does today. If we change what we collect or who we share it with, we will update this page and tell beta participants directly.
The short version
- We store the closet you build: your items, their details, and the photos attached to them.
- If you connect Gmail, your email is read in your browser only to find order confirmations. Message contents are never sent to us and never stored on our servers.
- Product analytics are opt-in. Crash reports are always on, and contain no personal details.
- We do not sell your data, and we do not share it with advertisers.
- You can export everything as a file, or permanently delete your account, from inside the app.
Who we are
Nothing To Wear ("we", "the app") is operated by Arianna Choza, an individual based in California, who is the controller of the personal data described below. You can reach us at hello@nothingtowear-app.com with any privacy question or request.
What we collect
Account information
You sign in with Google. From that sign-in we receive and store your name, email address, and profile photo URL. We never see or handle your Google password.
Account sign-in requests no access to your Gmail. Connecting Gmail is a separate, optional step with its own permission prompt, described below.
Your closet
Whatever you add to the app, whether typed in yourself or imported:
- Item details — name, category, brand, colour, size, material composition, condition, retailer
- Purchase information — price, original price, whether it was on sale, purchase date
- Photos you upload or that are imported from a retailer's email
- Free-text notes you write, and wear history if you record it
- Locations you define (for example "home", "storage"), and your in-app settings
Gmail (optional)
If you choose to import from email, we ask Google for read-only access to your Gmail
(gmail.readonly). This is what actually happens with it:
- Your browser talks to Google's Gmail API directly. Your email does not pass through our servers, and we operate no proxy or backend that could see it.
- We search only for messages that look like retailer order confirmations. Those messages are parsed in your browser to pull out item details.
- We never store the emails. Only the item fields you choose to import — name, brand, price and so on — are saved to your closet.
- Nothing To Wear personnel do not have routine access to your Gmail messages. Because Gmail processing happens in your browser, message contents are not normally available to us. If you voluntarily provide a specific message to us for support, we may access that information solely to provide the requested support. Human access may also occur where required by law or necessary for security purposes, consistent with the Google API Services User Data Policy.
- The Gmail access token is held in memory only. It is never written to disk, and it is discarded when you reload or close the app, which is why you may be asked to reconnect.
Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. Google user data is used solely to provide the Gmail import feature you requested. We do not use it for advertising, profiling, marketing, model training, or any purpose unrelated to that feature, and we do not sell it. We do not transfer it to third parties except as necessary to provide the feature, for security, or when required by law.
You can revoke this access at any time at myaccount.google.com/permissions.
Product analytics — opt-in
When you first use the app we ask whether we may collect analytics. If you accept, we record which features you use and how you move through the app, tied to your account, using PostHog.
This includes session replay. Session replay records your interactions with the app so we can see where something broke rather than guess. Text you type is masked and is not captured in these recordings. Replay only runs for users who have opted in.
If you decline, none of this is collected. Before you answer, a small number of first-run events are held in your browser's memory only — never sent anywhere, never written to storage. If you accept, they are sent. If you decline, they are destroyed.
Crash reports — always on
Separately from analytics, we always collect crash and error reports through Sentry so we can fix what breaks. These contain the technical details of the failure — the error, where in the code it happened, and the app version. They are configured to minimize personal information and to exclude closet contents, Gmail message contents, and other user-provided content, and they include no session recording. This runs whether or not you accept analytics, which is why the in-app banner discloses it separately rather than asking permission for it.
Feedback
If you send feedback from inside the app, we store your message along with technical context to help us reproduce the problem: app version, the screen you were on, the page address, your browser's user-agent string, and your screen size.
Why we use it
| Purpose | Data used |
|---|---|
| Providing the app — storing and syncing your closet across devices | Account information, closet contents |
| Importing items you asked us to import | Gmail messages, read in your browser and not retained |
| Keeping the app working — diagnosing crashes and failures | Crash reports, feedback |
| Improving the app — understanding which features are used | Analytics, only with your consent |
We do not sell personal data. We do not share it with advertisers. We do not use it to build profiles for anyone other than you, and we do not use your closet or your email to train machine-learning models.
Who else handles your data
We use a small number of service providers. They process data on our behalf, under their own security commitments:
| Provider | What they handle |
|---|---|
| Supabase | Sign-in, database, and photo storage — this is where your closet lives |
| Vercel | Hosting and delivery of the app itself |
| Sign-in, and the Gmail API when you connect it | |
| PostHog | Product analytics and session replay — only if you opt in |
| Sentry | Crash and error reports |
We may also disclose data if we are legally required to, or where it is necessary to protect the safety and security of the service.
How long we keep it
- Your closet and account: kept until you delete them, or until the beta ends and we wind the service down.
- Email messages: never stored, so there is nothing to retain.
- The Gmail access token: discarded when you reload or close the app.
- Analytics and crash reports: retained according to our providers' standard retention periods.
Your choices and rights
- Export everything. The app can download your full account — profile, closets, items and wear history — as a single file, at any time, from your profile.
- Delete your account. Deleting from inside the app removes your closet, your items, and your uploaded photos, and erases your sign-in record itself. This is permanent and cannot be undone.
- Change your mind about analytics at any time from the app.
- Disconnect Gmail at any time, in the app or from your Google account permissions page.
Depending on where you live, you may also have the right to access, correct, or restrict the processing of your data, to object to it, or to complain to a data-protection authority. Write to hello@nothingtowear-app.com and we will help.
Security
Your data is transmitted over encrypted connections and stored with per-user access rules enforced at the database level, so one account cannot read another's closet. The Gmail token is kept out of persistent storage specifically to reduce the damage a compromised browser could do. No service is perfectly secure, and this is beta software — please don't put anything in it you couldn't stand to lose.
Children
Nothing To Wear is not intended for children under 13, and we do not knowingly collect their data.
Changes to this policy
If this policy changes materially, we will update the date at the top of this page and notify beta participants by email.
Contact
Questions, requests, or complaints: hello@nothingtowear-app.com.